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 At this stage, you will collect all the information that will be required for decision making in the next stages. Information collected during the research will become your raw material to strategize & create your digital marketing campaign. This stage can also be called as Digital Marketing Research. At this stage, you will research 4 sets of information:

Be sure to include the following in your brief:

  • 1. About Business
  • 2. About Your Target Customers
  • 3. About Online Competition
  • 4. About The Product That You Want To Market

Each set is unique & equally important. You will require multiple sources to collect the information.

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