Before a designer goes full-throttle into a project, have them brainstorm some ideas and present them to you. This will minimize any frustration throughout the creative process. Don’t forget to outline this step in your creative brief!
If the project owner (who created the brief) has really strong ideas on how the final designs should look, it’s best for them to add in any relevant links or inspiration into the brief for optimal clarity.Once the designer presents 3-5 ideas from their brainstorming session, decide on which one you want to move forward with. This will make for a smooth graphic design workflow process that gets you the best results, fast.
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