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 Businesses constantly look to optimize their advertising campaigns as they are heavily banking on digital marketing platforms for revenue impact. The data-driven attribution model is key to the game plan. What’s working, What’s impacting the bottom lines?  Which channels/touchpoints are…


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In advertising campaigns, frequency determines the number of times the same consumer will be exposed to an advertisement in a certain time frame.  Setting an effective advertising frequency can help us to reach new audiences effectively, establish brand consistency, protect…


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Pmax Campaign also known as the performance max campaign was launched by Google last year November 2021. The new goal-type campaign allows advertisers to access all types of inventory from one single campaign.  The new campaign type is designed to…


Read more at: https://www.tatvic.com/blog/?utm_source=copytext&utm_medium=text&utm_campaign=textshare

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