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 Depending on the scope of the project, you’ll want to include as much valuable information in your creative brief to minimize the time spent in this step. However, it’s still extremely valuable for designers to go through the researching phase themselves to build a better understanding of the audience they’re designing for (and how to make it work for you).

The research phase of the graphic design process often involves things like:

  • Looking at competitor designs.
  • Look at what the intended audience is engaging with on channels like social media.
  • Taking all of the knowledge they’ve learned and applying it to the project at hand.

Designers may also want to create a mood board or collection of comparable designs at this stage in order to get their ideas flowing. More on that below!

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