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 To give deeper insights into your data, Google is constantly releasing new reporting features in Google Analytics 4, widely known as GA4 reporting. The main objective of these features is to help marketers in filling up the gap of those who opt-out of being tracked by analytics tools.


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Welcome back to the Firebase quadrilogy. We have been learning a lot about Firebase through our 4-part series! Firebase enables you to perform A/B testing in mobile apps with minimal effort and better results.


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A buzz with the launch of Google Analytics 4 is the FREE integration of BigQuery with GA4 – the property. Earlier, BigQuery integration was available only to premium Google Analytics accounts. 


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If you trace business pressure in digital marketing, it is closely associated with the dawn of acronyms; which got increasingly obscure and confusing. It started with the good old PPC. Remember it was CPC and CPA morphed TROAS and ACOS. 


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