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Promote


After your primary digital identities are fully ready, you will start promoting them. That means you want relevant people to start coming to your primary digital identities. This is also called as generating relevant traffic. Relevant traffic is an important word here.

The more you get relevant traffic to your website, the more the conversion you can expect. Your options to promote your website/blog / app will be:

  • 1.Search Engines
  • 2.Display Network
  • 3.Ecommerce Portals
  • 4.Social Media
  • 5.Email
  • 6.Messaging
  • 7.Affiliate

The above are also known as Digital Marketing Channels, which you need to promote your Primary Digital Identities (Website / Blog / App). There are sub-channels & networks within some of the channels mentioned above.
Which channels, subchannels, networks to go for & whether to do organic or inorganic promotions, these questions will already be answered at the Digital Marketing Strategy creation stage.

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