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Review at the 10/50/99 stage


When determining your milestones in your creative brief, be sure to check in with designers throughout the design process. The 10/50/99 feedback process ensures that you’re checking in at the most crucial parts of a project, allowing you to give the right feedback at the right time:

  • 10% done — A skeleton, outline or wireframe of the final design. At this stage, you can give feedback on the vision and direction that the work is headed in.
  • 50% done — The core components are coming together. The direction is no longer at debate so leave that feedback at the door. Instead, focus on whether or not the vision you determined is being visualized in the design.
  • 99% done — The nitty-gritty design tweaks. Finally! You can start tweaking things like spacing, colours, you name it.

Often, people will break these review rules and start giving feedback on things like colour choice or fonts at a stage where the designer has only outlined a skeleton. This is not only frustrating for the designer, it’s unproductive! Make sure to follow the above design review stages to keep your projects moving along smoothly.

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