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 The creative brief sets the tone for the entire project. It's the first and arguably one of the most important steps in the visual design process.

A creative brief is a document that’s aimed to help the designer understand the scope of the project and what’s needed from them. You’ll want to include as much relevant information as possible to reduce any confusion, and as a result, back and forth.

Be sure to include the following in your brief:

  • Budget.
  • Company details.
  • Brand guidelines.
  • Target audience.
  • What the final product should be (I.e. brochure, eBook, etc).
  • Timeline expectations and milestones.
  • What you intend viewers to do when they see the final product.
  • Examples of similar work you like (and don’t).

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