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KEYWORD RESEARCH

Keywords have a solid impact on the organic page rank of a website on any search engine. And if you get your name on top, you have a chance of 75% to get noticed. Audience behavior – Keyword research is performed based on the behavior of audience related to the domain. It helps us place the important elements of audience needs and target the strongest keywords accordingly. Market trends – Performing a detailed keyword research will also reveal the market trend that can be pursued to reel in profit. This will also show the potential users that your business follows the new trend and you are a trustworthy brand. Quality traffic – With the right targeted keywords your brand will be searched by relevant audience with whom you can conduct business. This relevant traffic also bring a good conversion rate. Since the people trust your services and product, you will also develop a good brand visibility.

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